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£25 £85
Veja created the Nova sneaker in 2019 and has since become a wardrobe staple due to its pared-back aesthetic, highlighted through this white iteration. They're shaped to a high-top silhouette from organic cotton canvas with a cream wild rubber outsole, which is offset by a teal V-logo print. Complete the contemporary edit with a leather jacket and cropped trousers.
A cult destination for trainers, VEJA is a sustainability success story. Sourcing natural rubber directly from farmers in the Amazon rainforest, VEJA prides itself on transparency, fair trade practices and ecologically-minded agriculture, ‘infusing each stage of production with a positive impact’. Proof that style and a social conscience can co-exist.
'VEJA soles are made with 18 to 22 % natural rubber. purchased directly from seringueiro (rubber tapping) communities in the Amazon forest. VEJA uses a high proportion of organic cotton in the canvas, laces and uppers of many of its models.'
Refinery 29 Fashion & Beauty Writer, Georgia Murray says: “However you get your kicks, there's a white trainer for you. The more worn, the better – there's no trick to styling this perennial classic”. 25 February 2021.