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£34 £85
Veja’s sustainably focused Nova trainers are reinterpreted in a khaki-green high-top silhouette. They’re crafted with an organic cotton-canvas upper for a reduced eco-footprint, then set atop a wild rubber midsole for enhanced durability. Wear it with neutral separates to complete the contemporary edit.
A cult destination for trainers, VEJA is a sustainability success story. Sourcing natural rubber directly from farmers in the Amazon rainforest, VEJA prides itself on transparency, fair trade practices and ecologically-minded agriculture, ‘infusing each stage of production with a positive impact’. Proof that style and a social conscience can co-exist.
'VEJA soles are made with 18 to 22 % natural rubber. purchased directly from seringueiro (rubber tapping) communities in the Amazon forest. VEJA uses a high proportion of organic cotton in the canvas, laces and uppers of many of its models.'