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£150
Refusing to choose between style and responsibility, maverick brand Veja keeps one foot in the environmental process and the other in design. Every inch of these Recife trainers was made to be eco-conscious; the ChromeFree leather is tanned using an innovative technique that minimises the use of chemicals, while the signature V logo is made from rubber and rice waste. And the super-comfy insole? You’ve got sugar cane, organic cotton and recycled EVA to thank for that.
A cult destination for trainers, VEJA is a sustainability success story. Sourcing natural rubber directly from farmers in the Amazon rainforest, VEJA prides itself on transparency, fair trade practices and ecologically-minded agriculture, ‘infusing each stage of production with a positive impact’. Proof that style and a social conscience can co-exist.
'VEJA soles are made with 20-30% natural rubber. purchased directly from seringueiro (rubber tapping) communities in the Amazon forest. VEJA uses a high proportion of organic cotton in the canvas, laces and uppers of many of its models.'
