The brown soles of Veja’s grey Rio Branco trainers are blended with rubber that’s sustainably sourced from the label’s native Brazil in the Amazon rainforest. Crafted from panels of cotton-blend mesh, water-repellent suede and smooth leather, they have a laced vamp and are hallmarked with a sporty blue V-monogram.
A cult destination for trainers, VEJA is a sustainability success story. Sourcing natural rubber directly from farmers in the Amazon rainforest, VEJA prides itself on transparency, fair trade practices and ecologically-minded agriculture, ‘infusing each stage of production with a positive impact’. Proof that style and a social conscience can co-exist.
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