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£105
Veja’s white V-10 trainers are crafted from the label’s B-mesh fabric, which is made using recycled plastic bottles, resulting in a breathable and water-repellent finish. They’re crafted in Brazil with grey suede and navy leather overlays accented by a recycled-rubber V-logo to the sidewalls, then rest on a cream sole that’s made from wild rubber sourced in the Amazonian forest.
A cult destination for trainers, VEJA is a sustainability success story. Sourcing natural rubber directly from farmers in the Amazon rainforest, VEJA prides itself on transparency, fair trade practices and ecologically-minded agriculture, ‘infusing each stage of production with a positive impact’. Proof that style and a social conscience can co-exist.
'VEJA soles are made with 20-30% natural rubber. purchased directly from seringueiro (rubber tapping) communities in the Amazon forest. VEJA uses a high proportion of organic cotton in the canvas, laces and uppers of many of its models.'
As featured in ‘38 Feel-Good Fashion Buys To See You Through The Seasons’. 19 April 2021.
