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£120
The V-10 sneaker is undoubtedly one of Veja's most popular models. Made popular by Meghan Markle in 2018, they didn't need to wait for the Duchess of Sussex's admiration to make a name for themselves in the ultra-competitive world of sneakers. Why? Unveiled in 2015 to mark the French label's 10th anniversary, this low-top sneaker with a thick rubber sole and lateral "V" logo is exceptionally versatile and made from eco-friendly materials. A basic pair to wear every day, with jeans as well as skirts.
A cult destination for trainers, VEJA is a sustainability success story. Sourcing natural rubber directly from farmers in the Amazon rainforest, VEJA prides itself on transparency, fair trade practices and ecologically-minded agriculture, ‘infusing each stage of production with a positive impact’. Proof that style and a social conscience can co-exist.
'VEJA soles are made with 20-30% natural rubber. purchased directly from seringueiro (rubber tapping) communities in the Amazon forest. VEJA uses a high proportion of organic cotton in the canvas, laces and uppers of many of its models.'
