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The not-so humble beanie. Warmer of ears and masker of bad hair days.
From a ski brand selling t-shirts, White Stuff has blossomed into a British stalwart. Vibrant prints are a signature, with easy dresses, cosy knitwear and colourful basics, plus understated evening wear and outerwear, contributing to its coherent collections of relaxed everyday staples.
As the sustainable fashion movement gathers pace, we’re shining a light on the individual pieces with eco credentials, whether that’s lower-impact natural fabrics like linen, lyocell and organic cotton, recycled fibres, or more planet-friendly manufacturing techniques. If it’s greener, it’s here.
