Founded by former fashion editors Laura Fantacci and Petronella Stofberg. They wanted to create a shopping website dedicated to wardrobe essentials, curated by editors. In a world saturated by websites and magazines that tell you what’s the latest that’s “in” fashion, Wardrobe Icons tells you what never goes out of fashion – ideal for all women seeking a multi tasking, intelligently selected and long lasting wardrobe. It’s all at http://wardrobeicons.com/blog/
