IZAAK AZANEI is an emerging luxury label, specialising in contemporary fur apparel and accessories. Founded in London in November 2014, the brand was born out of a desire to create iconic luxury fur essentials filtered by the lens of street style culture. Drawing inspiration from the urban flair of London's Soho district and New York's TriBeCa, IZAAK AZANEI caters to that downtown-luxe vibe. The realm where raw elegance meets an effortless cool, and fur can be thrown over a gown as easily as with a snapback or pair of high-tops. Through active involvement as a member of The British Fur Trade Association, the designers have spent time studying innovative techniques to create light-weight pieces that are luxurious yet trans-seasonal and can be worn across occasions, genres and sexes. The inaugural collection, influenced by neon artists Tracey Emin and Patrick Martinez, focuses on a revamped take on the everyday cardigan, with an aim to create the ultimate add-on to an outfit. Blending style, statement and practicality, the collection features bursts of rich electric colours combined with luxury cashmere blends on a variety of furs both real and faux. The signature 'Trim' design has garnered significant media attention with sightings in Vogue Italia and Harper's Bazaar Brazil and has been spotted on some of the world's most renowned style muses including Olivia Palermo, Chiara Ferragni and Marta Lozano.