The Rolex Way ro • lex A way of doing things unlike any other.The way we make watches, the only thing we will ever make.‘Precise’ is too imprecise for our attention to detail.‘Tradition’ is too conventional for the innovation we undertake.We sculpt, paint and explore. But sculptors, painters and explorers we are not.There is no word for what we do.There is only a way.The Rolex Way.
