Shourouk established her eponymous company in 2008. As a true Parisian, Shourouk graduated from the Studio Berçot before honing her technique at prestigious fashion houses Chloé and Galiano in Paris and Roberto Cavalli in Florence. With her unique signature style, Shourouk’s designs have become unmistakenly recognizable in the fashion accessories industry. Armed with a sharp fashion sensiblity, she develops her own embroidery creating hand-stiched intricate jewelry pieces by using Swarovski crystals and painted stones for every new season.